Smartphones With 5.3-Inch Displays big Preference in US, Survey Finds
Smartphones with 5.3-inch displays were the sweet spot for U.S. consumers in 2015's first half, Strategy Analytics reported. Smartphone owners also are more likely to prefer thicker handsets with a third more battery life over phones that sacrifice battery life…
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for their thinner profiles, said the researcher Wednesday. Though most smartphone owners surveyed preferred a prototype with a display larger than their current device, “more than half of respondents expressed interest in a device that was only slightly larger than their current display size,” it said. Suppliers should “take into account that the largest battery capacity does not always mean the best battery life and finding a way to optimize battery performance is key,” it said.