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Wearables Are ‘Standout’ Success at Target Amid Overall CE Declines

Target had a double-digit decline in its Q3 same-store electronics sales, CEO Brian Cornell said on a Wednesday earnings call. That performance reflected “the continued softness in tablets, consistent with industry trends,” though the wearables category was a “standout” success…

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with 100 percent same-store sales growth in the quarter, he said. Target is “excited to be one of the few retailers offering the Apple Watch in stores” this holiday selling season, “and we expect this item to be a top gift item in wearable categories,” he said.