US Broadband Homes Subscribing to OTT now at 58 Percent, Parks Says
Fifty-eight percent of U.S. broadband households use at least one over-the-top video service monthly, while more than 25 percent use two or more, Parks Associates said Monday. But OTT growth is slowing, indicating the subscription VOD market may be saturated,…
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Parks said. Netflix dominates the OTT market, with 43 percent of U.S. broadband households being subscribers, followed by Hulu at 19 percent and Amazon at 17 percent, Parks said.