TVE Can Keep Millennials From Cord Cutting, Survey Says
Young millennials would be less likely to cut the cord or switch pay-TV providers if their current multichannel video programming distributors offered TV Everywhere (TVE) service, according to survey data from Epix and strategy consulting firm Altman Vilandrie. Subscriber awareness…
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of the ability to watch programs on their mobile devices "remains persistently low" at 36 percent, the companies said. Millennials ages 18-24 are 23 percent less likely to change their pay-TV subscriptions if their providers offer TVE than if they think it unavailable, they said Wednesday. Millennials ages 18-34 are twice as likely than consumers ages 35 and up to use TVE, the companies said. The survey was conducted by Altman Vilandrie and was done online in July among 3,400 U.S. consumers.