Mobile Devices Transforming How Audio Is Streamed, Consumed, IHS Says
Mobile devices are reshaping the audio market, with smartphones and tablets expected to be 83 percent of all media-enabled device shipments by 2018, an IHS report said Thursday. The increasing popularity of Deezer, Pandora, Spotify and other streaming music services,…
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along with a shift to on-the-go listening, is driving the increase in music consumption on smartphones and tablets, IHS said. Total connected audio devices in use are expected to reach 267 million units by the end of 2018, from 58 million units in 2014, IHS said. “With the shift to an Android-dominated mobile-device market, audio manufacturers are steadily moving away from the wired-only and Apple-only connections of old, in favor of wireless connectivity as an agnostic and consumer-friendly way to connect their products to tablets and smartphones,” said Paul Erickson, IHS senior analyst.