Apple To Ship 16.7 Million Watches for 68 Percent Global Share in 2015, Says Researcher
A Q4 price reduction, software improvements and the launch of native Apple Watch apps will help Apple capture 68 percent of the smartwatch market worldwide by year-end, said a report from market research firm Tractica. Despite competition from Android Wear…
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and Samsung’s Tizen, Apple Watch has been the “galvanizing force” in the early days of the smartwatch, and Tractica predicts 16.7 million Apple Watch shipments out of a total market of 24.4 million shipments in 2015. For Apple Watch early adopters, watch notifications are likely to become more useful and contextual, said Aditya Kaul, research director, and Apple Pay will continue to gain momentum as it evolves into an “indispensable app for many users.” Kaul cited Apple’s efforts in the China market where it has been “devoting a significant amount of energy” in marketing and retail. A second-generation Apple Watch will likely debut in early 2016, he said.