Most Shoppers Heading to Stores for Back-to-School Shopping Aided by Mobile Devices
Roughly two-thirds of parents and 56 percent of students plan to do most back-to-school shopping at mass merchandisers, and 85 percent of respondents expect their back-to-school shopping to be in brick-and-mortar stores, said a Market Track survey done last week.…
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Mobile shopping is showing continued growth with 27 percent of respondents having made back-to-school purchases on a mobile device, while 40 percent have or will use their devices to compare prices and hunt for discounts, the report said. The online survey canvassed 1,000 adult consumers responsible for back-to-school shopping for children.