Martian's Kinsey Sees Home Control, Women’s Form Factors as Keys to Smartwatch Growth
Most conspicuously “missing” in the smartwatch space is “a small-format women’s watch,” Martian Watch President Stan Kinsey told us. Martian is toying with introducing by 2016 smartwatches with form factors that do away with screen features, to salvage the haptic,…
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vibrating-notification functionality that the company thinks many women will crave in a small smartwatch, Kinsey said. “I wouldn’t be surprised if the industry tries to move the whole watch smaller,” he said of the smartwatch space. It would be to “differentiate as if to say, ‘You’re not wearing something in style if you’re wearing a big smartwatch,’” he said. Kinsey hopes Martian can showcase smaller-form-factor smartwatches for women at the January CES as a prelude to a market introduction by next spring. Home control is one of the many “wild cards” that may well guide the success of the smartwatch industry, Kinsey said.