Microsoft Wants To Field ‘Great Flagship’ Smartphones Under Windows 10, CEO Says
The July 29 launch of Windows 10 is the “first step” in Microsoft’s ambitions to build a base of a billion Windows 10 “active devices” by 2018, CEO Satya Nadella said on an earnings call Tuesday. Based on feedback from…
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more than 5 million people who have been using Windows 10, “we believe people will love the familiarity of Windows 10 and the innovation,” Nadella said. Microsoft will field “great flagship” premium smartphones for Windows 10, he said in Q&A, conceding that’s a market “segment” in which “we don't today have good devices, and we hope to change that with Windows 10.” Nadella’s long-term view is for Microsoft smartphones to “spark innovation, create new categories and generate opportunity for the Windows ecosystem more broadly,” he said July 8 in announcing the decision to cut up to 7,800 jobs in the restructuring of Microsoft’s smartphone business (see 1507080024). In “value” smartphones, “that's the place where I want us to be much more efficient,” he said on the Tuesday call. Microsoft needs to be “smart” about how many stock-keeping units in that segment “we want to generate” and at what price points, he said. “That's where you will see the most significant operational changes.”