Mobile Messaging Revenue Projected To Decline
Global messaging market revenue is expected to decline 0.5 percent to $112.9 billion by 2019, even though messaging traffic is expected to double, Juniper Research said in a news release Tuesday. It said the anticipated drop is spurred partly by…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
the projected increase of over-the-top messaging applications. Global OTT messaging traffic is expected to triple from last year to 100 trillion by 2019. Although OTT applications are experiencing increased growth, they're having trouble monetizing services, leaving SMS financially in full control of the market, said the industry researcher.