Acer To Enter U.S. Smartphones Business
Acer is expanding its smartphone business to the U.S. with its June introduction of the Liquid M220 smartphone at $79.99 through Microsoft stores. Acer concedes that smartphones are a “busy market,” CEO Jason Chen told a company event in New…
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York Thursday. “Some people say it’s not a very healthy industry.” Acer’s smartphones’ “reach” now extends to more than 50 countries, he said. In smartphones, “we doubled our business again last year,” he said. So volatile is the smartphone space that “more people will try to exit the segment than will try to enter the segment,” Chen said. That’s because “there’s only one company that’s making any profit meaningfully in this segment, and we know which one,” Chen said, in one of several unnamed nods to Apple made by Acer executives throughout the presentation. “If there’s not enough profit, people will try to exit, and our strategy here is to make sure we go through our own learning curve while the industry is going through its consultation process." Windows 10 “is a big, big thing for us,” said S.T. Liew, president of Acer’s Smartphone Business Group, of the M220 smartphone soon to debut in the U.S. “This year was the first time that here in smartphone we decided that we shall do a Windows 10 phone and we shall make it successful.”