Wearables Seen as 'Strategic' to Success of the Enterprise, Salesforce Survey Finds
Nearly eight of 10 business professionals whose companies have adopted wearables in the enterprise believe wearables will be “strategic” to their companies’ future success, a Salesforce Research study found. More than three-quarters report improvements in business performance “since implementing wearable…
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devices in the enterprise,” its report found. “It’s evident that these users see huge value in their wearables programs, as 86 percent plan to increase wearable technology spend over the next 12 months.” The research firm polled 1,455 full-time business professionals in the U.S. online in late February, and found about 500 of them currently using or planning to implement wearable technology in the workplace, the report said. Smart watches “lead the pack” in terms of wearables adoption in the enterprise, the report said. Of the wearables adopters polled, 49 percent said they expect smart watches “to have the biggest impact on the enterprise,” it said. With the next generation of wearables like Apple Watch hitting the market, there’s a “flurry” of business apps about to emerge for the smart watch, the report said. “This ecosystem of enterprise-focused apps -- whether they provide real-time notifications or at-a-glance business insights -- bring another layer of data to the table, making it more important than ever for businesses to develop action-oriented strategies.”