Resistance High to Apple Watch Among Existing Wearable Consumers, Poll Finds
In advance of Apple’s release Monday of new details on its impending Apple Watch launch, consumers interested in wearable technology “have already started to form opinions whether they think they will buy one or whether they like some of the…
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watch's features,” Accent Marketing said in a research report. "Our data shows that brand and product engagement can positively or negatively influence purchase decisions even long before a product is in market,” the company said. “It reinforces that companies need to offer and deliver an omni-channel engagement strategy early and often to build long-lasting relationships, as soon as consumers are exposed to a product, even a concept, all through the purchase cycle." The company polled online in February 1,000 consumers who already own at least one wearable device and found that four of every five had no plans to buy an Apple Watch, it said. Fifty-four percent view the Apple Watch as “an exciting use of technology,” though 51 percent believe the Apple Watch interface “will be too small to use,” it said. Other findings: (1) nearly two-thirds (64 percent) of wearable product consumers surveyed use their wearable tech device daily; (2) two out of three wearable product consumers want access to social media via their wearable devices; (3) three-quarters of millennials believe wearable tech devices are a new way consumer brands can engage with customers.