European Smartphone Shipments Up 14% in 2014, Despite Widespread Market ‘Saturation,' Futuresource Says
Despite “saturation” in many well-developed Western European markets, unit smartphone shipments in Europe overall climbed nearly 14 percent last year to 200 million handsets, Futuresource Consulting said Monday in a report. The European tablet market also continues to grow, “but…
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major markets have reached saturation point earlier than the industry expected,” Futuresource said. Although percentage growth in tablets equaled that of smartphones in 2014, growth in Western Europe “will slow further in 2015, with consumer shipments moving into decline by 2017,” it said. "We're seeing a smartphone growth bubble in Eastern Europe, perpetuated by the low level of ownership in many of its countries," the company said. "It's not all good news, as we expect growth to slow in 2015 as Russia -- the largest market in the region by some distance -- faces increasing economic uncertainty.” Across Europe, the Samsung and Apple “duopoly remains solid,” albeit with some market share being lost to Microsoft following its acquisition of Nokia’s devices business, the firm said. “This decline in smartphone prices was somewhat offset by a persistent shift towards higher-priced smartphones,” resulting in an overall increase in mobile handset average selling prices, it said. As for tablets, Apple and Samsung represented more than half of total units shipped in Europe last year, it said.