Hhgregg ‘Doing Things Differently This Year’ for Black Friday
Waiting until a week before the holiday to disclose Thanksgiving merchandising plans and store hours, hhgregg said Monday it’s "doing things differently this year." Last year, hhgregg stores opened at 8 p.m. Thanksgiving Day and stayed open continuously until 10…
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p.m. on Black Friday. This year, hhgregg stores will open 4 p.m. Thanksgiving Day and close at midnight before reopening at 7 a.m. on Black Friday, the chain said. Moreover, it’s "Black Friday Now" promotion will offer doorbuster savings of up to 40 percent off for 10 days beginning this Thursday and running through Saturday, Nov. 29, it said. Doorbuster specials will include an LG 60-inch LCD TV for $488 and an iPad Air for $299, it said. The decision to close at midnight Thanksgiving Day was an apparent bow to the finding last year that consumers generally didn't shop overnight into the wee hours of Black Friday morning. Other retailers are tracking similar opening and closing hours this year. For example, more than 1,000 Best Buy stores in 47 states will open at 5 p.m. local time on Thanksgiving Day and remain open until 1 a.m. on Black Friday before reopening at 8 a.m. that morning.