DisplaySearch estimated the flexible AMOLED display in the...
DisplaySearch estimated the flexible AMOLED display in the Apple Watch costs several times more to make than equivalently sized LCD displays, and more than the more-established glass-based AMOLEDs currently used in smartphones, the company said Monday (http://bit.ly/1rycJZz). DisplaySearch estimates it…
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costs $7.86 to produce the display for the Apple Watch, which is believed to use a 1.5-inch-diagonal AMOLED fabricated on a plastic substrate, protected by a proprietary thin and flexible solid-phase plastic seal. The touch panel interface, cover lens and other items add $19.55 to the total, DisplaySearch said. Accounting for the panel yield rate and other manufacturing costs, the total display system costs are estimated to be $27.41, it said. The smart watch craze “is expected to spur tremendous growth in OLED display shipments this year,” DisplaySearch said. It forecasts that worldwide OLED smart watch display shipments will exceed 11 million units in 2014, for a year-over-year increase of 450 percent. Shipments of AMOLED panels for the Apple Watch alone are expected to reach 8 million units this year, as Apple builds up inventory for the 2015 launch, it said.