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The total cost of the Apple Watch’s plastic...

The total cost of the Apple Watch’s plastic AMOLED display “is highly dependent on yield rates throughout the manufacturing and assembly process,” DisplaySearch said Wednesday in an emailed sales pitch for its Flexible Displays Technology and Market Forecast Report (http://bit.ly/1msRbgB).…

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“Producing a high resolution AMOLED display alone is challenging,” the company said. “Add the processes for coating the flexible substrate on carrier glass, encapsulation, and laser-lift off and the module process becomes even more complicated.” Assuming a 60 percent yield rate, DisplaySearch estimates the Apple Watch’s display costs more than $27 on bill of materials terms, “depending on the costs of the module, touch panel interface, and cover lens.”