The more smart watches that hit the market...
The more smart watches that hit the market -- from consumer electronics companies trying to ignite sales and luxury watchmakers trying to protect their turf -- the more industry watchers are questioning the need for the category. All eyes are…
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on Apple’s announcement Tuesday in the hopes that Apple gives the world a shiny, compelling reason to buy an extra gadget in the way it created the smartphone. In a blog post Friday, NPD Connected Intelligence analyst Eddie Hold said smart watches haven’t added value to date. “It doesn’t do anything that my smartphone doesn’t already handle with ease,” Hold said. “It’s just another gadget (and a rather bulky one at that) that I need to remember to charge at night.” Smart watch companies hope consumers are more jazzed about the technology than cynical observers. Timex has jumped into the smart watch market and Guess linked up with Martian Watches last month, while at IFA last week Asus, LG, Samsung and Sony rolled out their own versions.