Video delivered to mobile devices through wireless networks...
Video delivered to mobile devices through wireless networks is on pace to account for 8 percent of mobile video traffic by 2018, an increase from 1 percent in 2014, according to a new report, The Mobile Video Market 2014 to…
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2018, from ingleyCONSULTANCY (http://bit.ly/1lyrvgR). The report defines mobile video as video delivered over IP to a mobile device through a data plan with a mobile network service provider, distinct from Wi-Fi, said President Carol Ingley. “Coupling the growth of mobile devices with an insatiable appetite for video translates to a dramatic change in habits as well as a significant growth market for mobile video,” said the report. With improved wireless broadband connections and lower data prices, mobile video could become more dominant than video delivered over cable or Wi-Fi, Ingley said. Global mobile video will represent two-thirds of all mobile traffic by 2018, the report says. “Mobile video may turn out to be one of the most disruptive services that the world has seen in a long time,” said the Mobile Video Market report. However, the report lists diverse “growth drivers or suppressors” affecting mobile video, including spectrum availability, the limits of 4G LTE, data pricing and the size of mobile screens. “If the growth of mobile video follows the traditional hockey stick model, then there will be significant growth,” said the report. “But there are many, many market challenges facing mobile video."