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AT&T will work with QuickPlay Media on developing...

AT&T will work with QuickPlay Media on developing an in-vehicle video service called Qu, the companies said Monday. The offering will be powered by QuickPlay’s OpenVideo platform and will deliver live linear TV and streaming video-on-demand services to carmakers collaborating…

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in the AT&T Drive Studio, AT&T’s Atlanta-based research center for the connected car. In-vehicle video services will play a major role in the next generation of connected cars, said Chris Penrose, senior vice president-emerging devices, AT&T Mobility. The collaboration enables QuickPlay Media to offers its customers the ability to leverage their pay TV investments by extending QuickPlay’s end-to-end managed services capability to a new multiscreen video infrastructure from which consumers can access TV Everywhere services, said CEO Wayne Purboo. QuickPlay manages more than 400 live channels and 5,000 streaming profiles through its global network operations center in San Diego, it said.