Sonos added fledgling subscription-based Beats Music to its...
Sonos added fledgling subscription-based Beats Music to its roster of content services. Beats Music began streaming to subscribers Tuesday, claiming a library of 20 million licensed tracks from Universal Music, Sony Music and Warner Music, and announced partnerships earlier this…
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month with AT&T Wireless and Target. The service is $9.99 a month after a one-week free trial. Users who signed up at Target get a one-month free trial. Users enter musical preferences when they sign up for the service and a personalized selection of albums and playlists is delivered four times a day to their accounts, Beats Music said. In addition to musical preferences, the service bases curated selections on time of day, activity and “additional cultural and contextual clues,” it said. Beats Music will be available to AT&T Wireless customers on an individual plan basis and with a multi-line account for up to five family members and 10 devices for $14.99 a month with the first 90 days free, the company said. Currently, Target is the only retail source for prepaid Beats Music gift cards, which will be available in denominations of $10, $25 or $50. Beats Music didn’t immediately respond to questions about additional partners, including wireless music system partners.