Games remain the most popular mobile apps by...
Games remain the most popular mobile apps by far despite the growth of several non-gaming app categories, representatives from several app makers told Mediabistro’s Inside Mobile Apps conference in New York Tuesday. Social and dieting apps are becoming increasingly popular,…
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said Mary Bloom, senior manager-developer partnerships at Tapjoy, an ad and monetization service provider for mobile apps. Probably about 80-90 percent of Tapjoy’s app publishing base, however, is made up of free-to-play games, she said. Executives at several companies that make mobile messaging apps said on another panel that they were seeing growing demand for their apps. Tango’s mobile messaging service has attracted about 170 million members, said Eric Setton, its chief technology officer and co-founder. As part of a deal announced last month, Spotify is giving Tango’s members the ability to discover and share music from Spotify’s catalog of more than 20 million songs and personalize their Tango messages to friends, the companies said in a news release. The Paltalk chat service, meanwhile, has 5.5 million unique monthly users, Wilson Kriegel, its president and chief operating officer, told the conference attendees Tuesday. But there are “going to be a lot of failures” in the sector, he predicted. Average revenue per user (ARPU) tends to be much higher on messaging apps in Japan and other Asian markets than in the U.S. and “we may never have that ARPU” level in the U.S., he said. Android users are “much cheaper to acquire” than iOS users, said Geoff Cook, CEO of social media company MeetMe, which has a chat app for each platform. More than 1 million users log into the company’s service each day, he said. About 70 percent of MeetMe’s business is now mobile, after initially focusing on the Web, he said. If the user rating on an app dips lower than three stars, the maker of that app should consider dropping it until improvements are made, suggested Gary Yentin, CEO of consulting company App-Promo. It’s a “very competitive” market and although mobile app makers should advertise, they should do so “wisely,” he said.