Online sales on Thanksgiving were up 20 percent...
Online sales on Thanksgiving were up 20 percent this year from 2012, according to IBM data released Friday (http://ibm.co/1a0nuqe). Mobile device Internet use also surged this year, according to the data. Mobile traffic made up 43 percent of overall Internet…
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traffic on Thursday -- a more than 32 percent increase from Thanksgiving 2012 -- and mobile sales were 26 percent of all online sales, a 49 percent increase, the data said. Consumers preferred smartphones for general browsing (27 percent of overall online traffic), but more mobile purchases were made on tablets (17 percent for tablets versus 9 percent for smartphones), according to the data. IBM’s data were collected using IBM Digital Analytics Benchmark, a cloud-based analytics platform tracking data from roughly 800 U.S. retail sites, IBM said.