The FTC’s Dec. 4 native advertising workshop will...
The FTC’s Dec. 4 native advertising workshop will feature representatives from the media and advertising industries, consumer privacy advocates and attorneys from the FTC’s Advertising Practices Division, said a Monday news release (http://1.usa.gov/1ioyTI7). It said the FTC organized the workshop…
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to examine how digital media is increasingly blending sponsored content in with editorial content, a practice known as native advertising. Nick Lemann, journalism professor and former dean of Columbia University Graduate School of Journalism, will give the first keynote speech on the origins of the division between editorial and advertising in journalism. Bob Garfield, co-host of NPR’s On the Media and MediaPost columnist, will give a midday keynote address. FTC Chairwoman Edith Ramirez will kick off the event with remarks and Bureau of Consumer Protection Director Jessica Rich will wrap up the day. Three panels will cover: Sponsored content in digital publications; consumer understanding of native advertisements; and possible industry best practices.