”Congress should consider strengthening the current consumer privacy...
"Congress should consider strengthening the current consumer privacy framework” because it doesn’t address new technologies or the “vastly increased marketplace for personal information,” said a study the GAO released Friday (http://1.usa.gov/1fHsup3). The study did say new laws must provide “appropriate…
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privacy protections without unduly inhibiting the benefits to consumers, commerce and innovation that data sharing can accord.” This acknowledgement pleased the Direct Marketing Association, which works on self-regulation for data-driven marketers. “We're really pleased” the “GAO recognized the importance of the benefits of data sharing to consumers and commerce and innovation,” Senior Vice President-Government Affairs Jerry Cerasale told us. The study is “a great piece to start a dialogue” about data collection, data use and data access for users, he said. But DMA “doesn’t fully agree with their call for legislation,” he said. “A vibrant self-regulatory framework is much better in this technological age,” Cerasale said.