The FTC denied AssertID’s proposal for a...
The FTC denied AssertID’s proposal for a verifiable parental consent (VPC) method under the Children’s Online Privacy Protection Act rule, said the commission in a Wednesday news release (http://1.usa.gov/1bv8qp2). The company “failed to provide sufficient evidence that its proposed VPC…
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method is ‘reasonably calculated, in light of available technology, to ensure that the person providing consent is the child’s parent’ as required by” COPPA, the agency wrote the company (http://1.usa.gov/1iazsVP). The agency’s letter also cited the company’s “limited” beta testing, which failed to demonstrate the verification method would work “in a live environment or that the method is reasonably calculated to ensure the person providing consent is the child’s parent.” For instance, Facebook profiles can be easily faked, the letter said. The commission voted unanimously to deny the proposal. Some privacy groups and companies participating in other COPPA FTC safe-harbor programs objected to AssertID’s request (CD Sept 24 p11). The companies had said AssertID’s proposal to check a parent’s social network on Facebook to confirm the parent’s identity covers uncharted territory. A representative for AssertID told us the company had not yet prepared a statement.