A new MyTVChoice ad-skipping device automatically switches live...
A new MyTVChoice ad-skipping device automatically switches live TV to another channel of the viewer’s choice when a commercial comes on, and switches back when ads are over, said MyTVChoice in a press release Thursday. The device is intended to…
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allow viewers to enjoy live TV without giving up the ad-skipping advantage that comes with watching time-shifted content, said a MyTVChoice spokeswoman. “There’s already plenty of ways to skip commercials on shows that don’t need to be watched live,” the spokeswoman said, The MyTVChoice service only operates during national sporting events like the NFL’s Sunday Night Football or during popular awards and reality shows such as The Academy Awards, The Voice or American Idol. “It will be available for the Olympics,” said the spokeswoman. The service is also available for regional sports broadcasts in the Boston area. The device plugs into a wall socket and works in conjunction with a mobile app to set up two viewer-chosen alternate channels to switch to during commercials, said the release. The service could be especially useful to parents with concerns about the kinds of commercials that air during sporting events watched by children, said the spokeswoman. “People have different reasons for disliking ads, but most people don’t want to watch them,” said company founder Rich Theriault in the release. The MyTVChoice service is completely unrelated to the My TV Choice channel package once offered by Comcast, the spokeswoman said. The similarity in their names is a coincidence, she said.