U.S. Association of Importers of Textiles & Apparel Rebrands Itself as U.S. Fashion Industry Association
NEW YORK - The U.S. Association of Importers of Textiles & Apparel changed its name to the U.S. Fashion Industry Association (USFIA), the group announced at its annual conference in New York on Nov. 6. The name and logo change…
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is meant to reflect an evolving industry, said Julie Hughes, president of USFIA. The group's work for the industry will not change, but it will have a "better outfit," she said. The group "was instrumental in eliminating the global apparel quota system and the "industry has increasingly globalized since then, and new challenges arise every day," the association said on its website. While "the association has evolved with our members to address these new challenges," until now, the brand has not been updated, it said. The rebranding has been the association's major project for 2013 and will "more clearly communicate our purpose and direction for the future," it said.