The FCC’s field test of a study to...
The FCC’s field test of a study to determine whether critical information needs (CIN) are being met will take place in Columbia, S.C., the Office of Communications Business Opportunities (OCBO) said in a public notice Monday (http://bit.ly/1b7uKBH). Columbia was chosen…
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“because it is a medium-sized market that is racially, ethnically and linguistically diverse,” said the OCBO. “Ease of travel for data collection, as well as having a nearby school of communications/journalism, also made it a model site.” The field test is designed to vet the study for future use nationwide, and will mirror the model mentioned in the May public notice on the CIN study, the FCC told us last week (CD Oct 25 p6). To assess whether the government needs to take action to ensure that information needs are being met for all “it is necessary to understand how the public acquires critical information, how the media ecosystem operates to provide this information, and what barriers exist to participation,” said the OCBO. The field test is expected to be completed “no later than July 2014,” said the public notice.