U.S. home entertainment consumers seem to like UltraViolet,...
U.S. home entertainment consumers seem to like UltraViolet, according to a survey done by NPD. The digital rights authentication and cloud-based licensing system was viewed favorably by 82 percent of users surveyed, and more than 70 percent of respondents said…
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they would continue to add UV titles to their video libraries, the research company said Tuesday. UV is having a positive impact on early adopters and “meeting several of the initial objectives” of the companies who partnered on the service, it said. The satisfaction levels reported by users were comparable to those for established home video options from Netflix, Redbox and iTunes, said NPD. Seventy-eight percent of respondents who were UV users indicated the registration process was easy, especially those who signed up in the past year, suggesting the authentication process has improved, said NPD. But UV “remains in an early adopter phase, with only 15 percent of the population aware of it,” NPD said in a news release. Among the majority of consumers who were not aware of UltraViolet, six in 10 home video buyers said they would be interested in a service like UV that allowed them to view purchased video content on all their devices, it said. Thirty-five percent of UV users said using the system encouraged them to make more DVD, Blu-ray and digital movie purchases, it said. NPD’s report was based on a 3,187 UV-respondent survey in July, it said. Data was also collected from 10,071 respondents who are part of NPD’s online survey panel, most of whom weren’t registered for UV, it said.