The global mobile games market is expected to...
The global mobile games market is expected to double by 2016 and reach $23.9 billion, research company Newzoo and mobile games marketing company AppLift predicted Tuesday. The growth is due to an increase in the number of players, as well…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
as a higher average amount spent per paying mobile gamer, the companies said. The tablet games market will grow 400 percent by 2016 to reach $10 billion, they projected in a jointly produced report. Other findings and projections in the report included: 78 percent of the 1.2 billion gamers globally play mobile games; 38 percent of all mobile gamers spend an average of $2.78 a month on mobile games and that will increase to $3.07 by 2016; the Asia-Pacific region is the largest market for mobile games, accounting for 48 percent of global revenue; average monthly spending per paying mobile gamer is highest in Western Europe, at $4.40, ahead of North America’s $3.87, but North America has the highest share of paying users among players globally, at 45 percent; and the cost of acquisition for loyal mobile gamers ranges from 74 cents on Android and $1.11 on iOS in smaller Latin American countries to $1.71 for Android and $3.70 for iOS in mature Asia-Pacific markets including Japan, South Korea and Australia.