About 20 people gathered Thursday to start new Do...
About 20 people gathered Thursday to start new Do Not Track discussions, facilitated by the Digital Advertising Alliance, said Electronic Frontier Foundation Senior Staff Attorney Lee Tien, who attended the meeting. “It was very much a first meeting,” he told…
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us. The talks launched amid uncertainty over the future of the longstanding Do Not Track discussions the World Wide Web Consortium (W3C) has been overseeing the past two years (CD Oct 10 p12). TechFreedom President Berin Szoka, who participated in the W3C process, told us the DAA talks might focus more on compliance and policy specifications than technical specifications, since it represents advertisers. W3C’s DNT working group is also close to consensus on technical specifications for DNT standards, according to multiple recent comments posted to an online poll. But it can be hard to decouple the technical side from the compliance side, Tien said. DAA’s talks will likely build off the work it has done the past two years educating Internet users on tracking practices, he said. For now, DAA’s working group is still in the planning phase. “Plans are being made for a future meeting, but the biggest thing that’s happening is that the DAA is basically going to take the temperature of folks that were in the room” and decide how, or if, the talks should proceed, Tien said. Expect a few more meetings and discussions in the near future, he said.