The FTC should investigate the practice of online...
The FTC should investigate the practice of online data brokers and marketers who track consumers across multiple platforms and devices, often without user knowledge or consent, said Senate Commerce Committee member Ed Markey, D-Mass., in a Thursday letter to FTC…
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Chairwoman Edith Ramirez. “Such tracking [envelops] users in a digital environment where marketers know their preferences and personal information no matter which device they use while consumers are kept largely in the dark,” he wrote, saying the “implications of this capability are alarming.” Senate Commerce Chairman Jay Rockefeller, D-W.Va., expanded his investigation into the ways data brokers collect and pass on personal information they gather last month (CD Sept 26 p12). In 2012, both Rockefeller and Markey made inquiries into the practices of data-collection agencies, as did the FTC (CD Dec 19/12 p11).