One in three millennials watch TV online and...
One in three millennials watch TV online and watch no broadcast TV, said New York Times research previewed by the journalism education nonprofit Poynter Institute Thursday (http://bit.ly/16zsrtc). Video hosting sites are most popular for video (63 percent), followed by social…
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media (44 percent), TV sites (29 percent) and news (28 percent), said the research. Users spent the most time with funny videos (52 percent), movie clips (46 percent), music videos (39 percent) and news (35 percent), said the research. For news, users were more likely to watch videos (50 percent) when they want to be entertained than are likely to read (14 percent), but they are more likely to read when they want a more complete story (53 percent) than watch a video (12 percent), said the research. The study surveyed more than 4,000 online video users, and Brian Brett, Times executive director-customer research, will present the research at the International Newsmedia Marketing Association Audience Summit in Las Vegas Thursday, said Poynter.