Microsoft is developing its own tracking technology to...
Microsoft is developing its own tracking technology to replace the traditional “cookie” tracking method, the company said Wednesday. The company is seeking a better way to track its users across multiple devices, so usage information on one device could inform…
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user experience on another platform, said TechFreedom President Berin Szoka. A Microsoft spokesman said in a statement, “Microsoft believes going beyond the cookie is important. Our priority will be to find ways to do this that respect the interests of consumers.” Szoka speculated Microsoft has likely briefed the FTC of its plans and responded to any initial concerns: “It’s what many companies do,” he said.