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DirecTV thinks 4K “will have broad appeal when there’s...

DirecTV thinks 4K “will have broad appeal when there’s a convergence of reasonably priced 4K sets and more 4K content,” spokeswoman Jade Ekstedt said in reply to our query about her company’s 4K content delivery plans. Those conditions are “similar…

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to circumstances that sparked the HD revolution,” Ekstedt said. DirecTV “is proud to have been a strong driver in that HD revolution and we plan to play the same role in the Ultra HD transformation,” she said. As for DirecTV’s plans for “4KNET,” a name it has sought to trademark, Ekstedt said: “This is all of the info we can give you at this time, but we promise to keep you posted as the technology evolves. Just a bit early to get into details."