Smartphone and tablet adoption have had double-digit percentage...
Smartphone and tablet adoption have had double-digit percentage gains from 2012, said a Frank N. Magid Associates study released Tuesday (http://prn.to/19dOjZs). Seventy-four percent of American mobile consumers now use a smartphone and 52 percent of mobile consumers use a tablet,…
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said the study. Triple-digit gains have also occurred in smartphone and tablet content activities since 2012, said the study. More users are watching TV on their smartphones (44 percent) and tablets (61 percent) regularly, said the study. Video users are now using their smartphones (45 percent) and tablets (71 percent) to watch long-form TV, movie and sports content, said the study. Half of tablet users are also using their tablets to shop online, with an average annual e-commerce spend of $230 per user on tablets, said the study, which was based on a sample of 2,500 cell or smartphone users ages 12-64 collected between Aug. 12-24.