The average mobile data price dropped by 17.7...
The average mobile data price dropped by 17.7 percent between Q3 2012 and Q3 2013, ABI Research said Monday. The report, based on a survey of the 20 cheapest markets, found that the price drop “was mainly driven by fierce…
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competition and increased network capacity 4G roll-outs,” said Marina Lu, an ABI Research associate, in a news release. About 38 percent of the lowest-priced data plans globally in Q3 were 4G tariffs, compared with 21 percent at the same time last year, ABI Research said. At the same time, data revenue has grown substantially due to increased smartphone adoption -- total data revenue should reach $527 billion by 2018, a forecast 13.4 percent increase from the $400 billion in revenue expected through the end of this year, ABI Research said (http://bit.ly/GHZS2L).