Nielsen is starting the Twitter TV Ratings to...
Nielsen is starting the Twitter TV Ratings to measure the total activity and reach of TV-related conversation on Twitter, said Nielsen and its SocialGuide in a news release Monday (http://bit.ly/15RpHZD). The ratings will measure the number of the people tweeting…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
about TV programs and the “audience” of people who view those tweets, said the companies. The Twitter viewing audience is about 50 times larger than the authors who are generating tweets, initial analysis of the Nielsen Twitter TV Ratings found. In the second quarter of 2013, 19 million people composed 264 million tweets about live TV, a 24 percent year-over-year increase in authors and a 38 percent increase in tweet volume, said SocialGuide. The ratings will be available for TV programming across more than 215 English-language U.S. broadcast and cable networks, said the companies. Twitter has worked to promote its partnerships with TV, including in the filing for an IPO the company released late last week (http://bit.ly/18KADWZ).