Twitter added a new company, Adaptly, to its...
Twitter added a new company, Adaptly, to its advertising application program interface (API) partner network, said a Wednesday release (http://bit.ly/154rlVf). Twitter Ads API partner network helps the social media site’s advertisers develop cross-network ad strategies. Adaptly, which focuses on social…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
advertising technology, will soon roll out a new platform “Go,” the release said. Go is tailored to work on myriad campaigns across different devices, shift the advertiser’s budget to the most effective ad campaigns, and display metrics via a new dashboard. “The fragmented device and platform world creates an even greater need for advanced cross-platform solutions,” said Nikhil Sethi, Adaptly’s chief executive officer and co-founder, in the release.