Shoppers are quickly adopting smartphones as their preferred...
Shoppers are quickly adopting smartphones as their preferred method to both research and buy items, according to a new study backed by Local Corporation, an online consumer marketing company (http://bit.ly/18GEips). Of the 1,005 consumers surveyed (all of whom claimed smartphone…
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ownership and spend at least $250 annually shopping online), 73 percent researched products on a smartphone in 2013, more than double the 34 percent that did so in 2012. But often smartphone research -- looking up product information, comparing prices and searching for digital coupons -- informed future in-store visits. More than three quarters of consumers accessed local store information on their smartphone ahead of an in-person visit. Smartphone research “is directly impacting their purchase decisions,” said Michael Sawtell, Local chief operating officer. “As a result, retailers need to take notice and adjust their engagement strategies.”