Nielsen completed the buy of Arbitron, said Nielsen in...
Nielsen completed the buy of Arbitron, said Nielsen in a news release Monday about the $1.3 billion deal (http://bit.ly/14YgIDa). It said Arbitron is being rebranded as Nielsen Audio, and will be integrated into Nielsen’s U.S. Watch business segment that focuses…
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on TV, online, mobile and radio. After the agency conditionally approved the deal, the FTC is accepting comments on the proposed conditions (CD Sept 30 p12).