Social TV applications can help users find new...
Social TV applications can help users find new content about their favorite shows during the offseason, said industry executives at a CableFax event Tuesday. Zeebox found users were still using their “TV rooms” to interact with other users during the…
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offseason of The Voice, said Jason Forbes, managing director. “People are interested in sustaining the conversation after the season ended in May, and we found it helped to build communities around the show after the fact,” said Forbes. GetGlue provides new weekly content for shows during the offseason, said Sean Besser, executive vice president-business development. “We have curators who are scouring the Web for the most interesting content about The Walking Dead to keep people engaged,” said Besser. “We found people love this, and it has made us a go-to place where people can get engaged with the content.” Both companies said social applications need to a way to monitor impact on the viewing level. “We want to see more companies in ratings, so there are third parties who can find out what is happening in the ecosystem,” said Besser. Cox is using its Contour service to help viewers discover content, said Adam Naide, social media leader. “If we wrap the content around the Contour brand rather than promoting it, the customers will love it,” said Naide.