Digital video is not running on a sustainable...
Digital video is not running on a sustainable ecosystem, said Laura Martin, Needham & Co. analyst, at a CableFax TV conference in New York on Tuesday. The TV ecosystem is making $150 billion in revenue this year compared to $4…
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billion made by YouTube, said Martin. “In TV, no one really agrees on everything, which is a better process.” YouTube should have created channels within six months of the website’s creation to promote competition, she said. “The Internet operates in a winner-takes-all market philosophy and it is not helpful to YouTube when they hold all of the power.” Clearleap is providing a platform to operate across a variety of devices, said David Mowrey, product management vice president. “Creating a platform that can help you control your brand is a challenge, but it is solvable,” said Mowrey in reference to over-the-top content. SeaChange International is also working behind the scenes for operators, said Alan Hoff, strategic marketing vice president. “In home gateways, we are able to get incredible assistance from operators because they do the research and we are bringing the expertise.” Content providers need to work on two streams of revenue, said Martin. “Netflix is not sustainable with one stream of revenue, and needs to take advantage of the other revenue streams that the Internet provides.”