Brand marketers’ mobile ad budgets grew 142 percent...
Brand marketers’ mobile ad budgets grew 142 percent between 2011 and this year, the Interactive Advertising Bureau said Tuesday in an analysis of a new study. The study, done by Ovum for IAB, surveyed 300 brand marketing executives. About 74…
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percent of the surveyed executives said they anticipated their companies would increase their mobile ad spending over the next two years, IAB said. The study showed 19 percent of those surveyed say their mobile ad spending will increase by more than 50 percent over the next two years, and 31 percent say their companies’ mobile ad budgets will exceed $300,000 per year. “This study establishes that marketers expect more vigorous growth to come,” said Anna Bager, IAB general manager-Mobile Marketing Center of Excellence. “These findings reaffirm that publishers need to make mobile a top priority in order to take advantage of strong brand marketer demand” (http://bit.ly/14DXrqA).