There will be 191 million online video users and...
There will be 191 million online video users and nearly 70 million smart-TV households in the U.S. by 2017, said market research firm Parks Associates in a press release Monday (http://bit.ly/1gTI6ol). Twenty-five percent of smart-TV app users recall seeing an…
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in-app ad and 84 percent responded to that ad, said Parks, which called the rates the highest among “current connected CE platforms.” Despite the rise of over-the-top video, the TV is still the most popular way to watch video, said Parks Senior Analyst Heather Way in the release. Content owners who can “leverage the mass reach of the first screen” and the interactive components of smart TV will be able to get more out of their video assets, she said.