Google was the top online video content property...
Google was the top online video content property in August, with 167 million unique viewers, said comScore in their August online video rankings Friday (http://bit.ly/18J2p2J). ComScore found 188.5 million Americans watched 46.7 billion online content videos in August and watched…
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22.8 billion video ads. Google, which owns YouTube, was followed by AOL at 71.2 million, Facebook 62.2 million, NDN 50.7 million and VEVO 49.4 million, said comScore. Google had the most ad impressions at 3.2 billion, followed by Adap.tv with more than 2.4 billion ads seen; BrightRoll Platform had 2.4 billion and LiveRail.com 2.2 billion, said comScore. In August, 87 percent of the U.S. Internet audience watched online video, and the duration of the average online video was 5.2 minutes, said comScore.