Cable’s initiatives to bring content to mobile devices...
Cable’s initiatives to bring content to mobile devices have low awareness and cable risks losing the mobile viewing battle to Netflix and other online providers, said a survey from Altman Vilandrie & Company and Research Now Wednesday (http://yhoo.it/1aL708B). Less than…
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five percent of consumers watch online video regularly instead of subscribing to cable TV, and most non-subscribers canceled primarily due to the affordability or value of cable, not because online video was a complete substitute, the survey found. Eighty percent of consumers under 35 watch TV shows and movies online weekly and more than 25 percent of people under 45 are watching TV shows on a tablet weekly, the survey found. One in five 35-44 year olds now watch TV or movies on a smartphone every week, the survey found. Research Now fielded the online survey of more than 2,500 U.S. consumers in July and August.