As the FTC set a Dec. 4 workshop...
As the FTC set a Dec. 4 workshop on “native” ads (CD Sept 17 p15), publishers and advertisers that create them increasingly face “the threshold question” of whether they should be viewed as advertising or editorial material, said four lawyers…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
with expertise on such issues. The answer to that threshold query “has numerous legal and business implications,” wrote Davis Wright lawyers Camille Calman, Robert Driscoll, Nancy Felsten and Joanna Summerscales Monday on their firm’s blog (http://bit.ly/1f1SoEI). “The FTC’s posture with respect to native advertising is likely to mirror some of its other recent enforcement efforts, in which the FTC has sought to ensure that digital media properties include clear and conspicuous platform-neutral disclosures with respect to advertising material and that such disclosures travel with the material when it is re-posted or aggregated."