The FTC will host a Dec. 4 workshop...
The FTC will host a Dec. 4 workshop on the practice of blending advertisements with news, entertainment and other content in digital media, also known as “native advertising,” it said in a Monday release (http://1.usa.gov/1aOaPxn). “Increasingly, advertisements that more closely…
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resemble the content in which they are embedded are replacing banner advertisements,” it said. “The workshop will bring together publishing and advertising industry representatives, consumer advocates, academics, and government regulators to explore changes in how paid messages are presented to consumers and consumers’ recognition and understanding of these messages."